Pay Per Click (Search Engine Marketing) Internship

Selected intern's day-to-day responsibilities include:

1. Creating and handling PPC campaigns
2. Performing ongoing paid keyword research, expansion, and optimization
3. Providing recommendations and executing strategies for keyword opportunities, ad copy creation, campaign structuring, targeting
4. Ensuring PPC campaigns are up and optimized according to brief and best practice guidelines
5. Monitoring and analyzing campaigns to meet revenue goals
6. Executing A/B tests, collecting and analyzing data, and identifying trends and insights in order to achieve maximum ROI in paid search campaigns
7. Handling a portfolio of accounts and taking end-to-end ownership
8. Collaborating with the sales and development teams to create converting landing pages to achieve advertiser's delight
9. Keeping up to date with the latest industry trends
10. Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
11. Collaborating with the business development team to create business documents like proposals, the scope of work

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