Performance Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
2. Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
3. Manage all efforts and goals on organic and digital paid media: SEO, SEM, display, paid social, app installs, affiliate, direct buys, etc.
4. Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact
5. Drive digital marketing efficiencies and reach through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning with Google/Facebook/others as partners

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