1. PR outreach via email and Instagram to stylists, influencers, celebrities, showrooms, and news & magazine publications
2. Liaising with these stakeholders to coordinate for PR mentions, features, and editorials
3. Regular inventory management of our PR outfits and samples
4. Building and maintaining solid journalist and editor contacts in publications based in the US, Europe, India, and Japan
5. Functioning within the marketing team as a copywriter and customer coordination on Instagram as well
SGBG is a new luxury pret womenswear label built out of India marrying evergreen melodious tunes & film aesthetics to minimal, sensual pret-couture pieces. Workwear with a poetic edge, eveningwear with subtle elegance, designer streetwear with substance & emotion, heritage & feeling. We treat Indian heritage handloom like hip-hop sampling: reverence without regression. We want to understand tradition through its possibilities, not as a relic of the past.