1. Defining and tracking success metrics for the latest product features and content experiments; monitoring key product metrics, understanding root causes of changes in metrics; working with engineering to implement, document, validate, and monitor our logging and metrics
2. Applying your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understanding how our users interact with our product
3. Communicating key insights and findings to the product and content teams
4. Using key concepts in mobile products: funnels, cohorts, engagement, retention, LTV, A/B testing, etc
5. Partnering with product, engineering, content and business teams to solve problems and identify trends and opportunities for growth
6. Informing, influencing, supporting and executing our product decisions and product launches
7. Empowering and guiding others to work effectively and efficiently with data is an important part of your role
8. Leveraging usability studies, research, and market analysis to drive market-specific product insights into execution
Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials, and classifieds which would otherwise be scattered across local newspapers.
The app is available in Kannada, Telugu, Tamil, Malayalam, and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee investors, namely 3One4 Capital, India Quotient, Y Combinator.
