We're on the lookout for a product marketing specialist to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven experience in working with emerging products and driving GTM strategies.
Selected intern's day to day responsibilities include:
1. Develop product positioning and messaging that resonates with customers and target market
2. Create a thorough GTM strategy and develop a plan to fulfill marketing objectives
3. Execute marketing programs such as webinars, offline events, social campaigns that drive demand, generate leads, shape market perception
4. Work closely with sales teams to support with the right sales enablement material and also be responsible for the mid-funnel conversion.
5. Develop a deep understanding of the product, buyer segments and target audience and create product content and communications to educate customers on new product capabilities and best practices
6. Build customer-focused product content that excites, inspires, and drives adoption
7. Enable sales team with messaging, product-specific collateral, customer, and competitive insights
Maximl is the first full-stack collaboration platform for deskless workers in process industries. Our connected worker platform hosts a powerful suite of customization-friendly and scalable mobile-first solutions. We solve the problem of last-mile workflows and our solutions integrate with existing business systems with ease.
We are trusted by industry giants like Indian Oil, Bharat Petroleum, Tata Steel, Reliance Industries, and others. We are backed by Nexus Venture Partners, Axilor Ventures, and Bharat Petroleum Startup Fund.
We have a stellar leadership team from premier technology institutes with 25+ years of experience working across global companies such as Goldman Sachs, ITC, EY, RIL, Thiess, SyncFusion, and PanGulf Technologies. We are a team of 75 today with an average tenure of 2.3 years and increasing. We are expanding to a team size of 100 over the next 3 months and are looking for quality talent seeking a high-growth environment.
