Public Relations Internship

Selected intern's day-to-day responsibilities include:

1. Be knowledgeable about your clients, their industries and competitors; stay updated on client trade publications, national/regional news outlets
2. Be a keen learner and know the technicalities behind skilled writing to be able to draw up actionable client communications materials such as status reports, campaign summary reports, general activity reports etc., under guidance and supervision
3. Be a keen observer and learn how your senior team members service clients through decisive consulting, problem-solving and relationship-building
4. Actively participate in team and client meetings and be comfortable sharing and presenting your views internally and in front of client, if appropriate
5. Learn about research and measurement methodologies and resources and use them to support the account team in IC programs
6. Monitor media coverage of clients and support the account team on daily administrative tasks
7. Play an active role in coordinating press materials and events such as press kits, releases and press conferences
8. Learn the social media trends and the support the seniors on implementing social media/digital programs

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