1. Execute tests, collect data, analyze results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, and analyze website analytics, PPC initiatives, and campaigns
3. Estimate monthly costs, reconcile any discrepancies, and manage campaign expenses while staying on a budget
4. Optimize copy and landing pages for search engine marketing while performing ongoing keyword discovery, expansion, and optimization
5. Research, analyze, and implement SEO recommendations and competitor advertising links
6. Develop and implement link building strategy
7. Work with the development team to ensure best SEO practices are properly implemented on newly developed code
8. Work with editorial and marketing teams to drive SEO in content creation and content programming
9. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Skill(s) required
Google AdWordsGoogle AnalyticsSearch Engine Marketing (SEM)Social Media Marketing
1. are available for full time (in-office) internship
2. can start the internship between 23rd Jun'20 and 28th Jul'20
3. are available for duration of 3 months
4. are from or open to relocate to Pune, Noida and neighboring cities
5. have relevant skills and interests
Added requirements
1. Candidate must have proven SEO experience and SEM experience in managing PPC campaigns across Google
2. Solid understanding of performance marketing, conversion, and online customer acquisition
3. Candidate must have in-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Webtrends)
Perks
Certificate Letter of recommendation Informal dress code 5 days a week
Number of openings
2
About McKinley & Rice Creativity Private Limited
McKinley & Rice is a global tech company with offices in Noida, Pune, Seoul, and Los Angeles which provides services that allow businesses to reach across international borders while incurring a minimal cost. With clients that range from pre-seed stage startups to publicly listed conglomerates, McKinley & Rice is pioneering the democratization of cross-border commerce through 'Border Tech'.
