1. Execute tests, collect & analyze data & results, identify trends & insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, & analyze website analytics & PPC initiatives & campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs & reconciling discrepancies.
4. Optimize copy & landing pages for search engine marketing
5. Perform ongoing keyword discovery, expansion & optimization
6. Research & implement search engine optimization recommendations
7. Research & analyze competitor advertising links
8. Develop & implement a link building strategy
9. Work with the development team to ensure SEO best practices are properly implemented on the newly developed code
10. Work with editorial & marketing teams to drive SEO in content creation & content programming
11. Recommend changes to website architecture, content, linking & other factors to improve SEO positions for target keywords
Skill(s) required
Google AdWordsGoogle AnalyticsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)
3. In-depth experience with website analytics tools
4. Working knowledge of HTML, CSS, & JavaScript development & constraints
5. Knowledge of ranking factors & search engine algorithms
6. Up-to-date with the latest trends & best practices in SEO & SEM
Perks
Certificate Flexible work hours Informal dress code Job offer
Additional information
Stipend structure: This is a performance-based internship. In addition to the minimum-assured stipend, you will also be paid a performance-linked incentive (₹ 20000 per based on seo performance).
Crimson Cobalt Digital is one of the foremost digital marketing agencies that also offers brand management, designing, PR, audiovisual, digital transformation, web development & strategic consultation. We focus on social media marketing, photography & audiovisual services along with online reputation management & digital PR. We work extensively with some of the largest technology, real estate, engineering, FMCG, chemical, education & consumer brands in India & abroad.
Crimson Cobalt also conducts customized digital marketing & digital transformation training for corporates. We, at Crimson Cobalt, dedicate ourselves fully to understanding the client's brand and business goals. We devise thoroughly experienced strategies to help organizations overcome any hurdles they face while meeting their business, digital as well as brand goals. Our sole focus lies in providing brands with the best marketing strategies keeping in mind the state-of-the-art technologies.
