1. Manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks
2. Manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI
3. Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
4. Track, report, and analyze website analytics and PPC initiatives and campaigns
5. Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
6. Optimize copy and landing pages for search engine marketing
7. Perform ongoing keyword discovery, expansion, and optimization
8. Research and implement search engine optimization recommendations
9. Research and analyze competitor advertising links
10. Develop and implement link building strategy
11. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
12. Work with editorial and marketing teams to drive SEO in content creation and content programming
13. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Best Roadways was founded in 1985 with a single truck in Bombay. Today, it's an integrated PAN-India logistics company that has owned a fleet of 1100 trucks and warehousing space over three million square feet (and growing) and operations in 60 major industrial towns and cities. Best Roadways aims to go public within the next 3 years after crossing Rs 3,000 crores in revenue. It is ideal for companies looking for a safe pair of hands to entrust their delivery or storage needs. We have diversified into the following verticals to provide a bigger basket of services to the end consumers, primarily on our own fleet, rakes, and warehouses - best JNPT, Delhi, and JNPT logistics, best chemical logistics, best EXIM container logistics, cheaper than air and faster than the road (TM), best project logistics, best warehousing, bonded & general, best secondary distribution, best petroleum, best multimodal by air, and best multimodal by rail.