1. Developing relevant content topics to reach the company's target customers
2. Creating, curating, and managing all published content (images, videos, written, and audios/podcasts)
3. Monitoring, listening and responding to users in a 'social' way while cultivating leads and sales
4. Conducting online advocacy and opening a stream for cross-promotions
5. Developing and expanding the community and/or influencer outreach efforts
6. Overseeing design (i.e., social media graphics for Facebook cover, profile pictures, thumbnails, ads, landing pages, Twitter profile, blog, etc.)
7. Designing, creating, and managing promotions and social ad campaigns and integrating with the company's overall marketing campaign plan and channels
8. Creating and managing an online review funnel for building online reviews and reputation
9. Monitoring online reviews and responding to each review timely and with care
10. Analyzing key metrics and tweaking the strategy as needed
11. Compiling reports for the management and showing results (ROI)
Espangle was formed in 2017 to provide consulting services to businesses in the restaurant and hospitality space. Espangle is a leading food service consultancy and restaurant branding firm serving all sizes and sectors in the hospitality industry. Our all-inclusive portfolio includes improving the operational standards of existing businesses across the country, and we take credit for many successful projects and industry benchmark operations. It's given that a good restaurant serves good food, but a great restaurant needs to do more than that. What really separates a great restaurant from a good one is consistency, atmosphere, location, and just how much attention is placed on the details.