Velvet Vibes is an independent music label of intense, iconic, and millennial music & entertainment, initiated by Miket Kanakia. As an independent record label based in Mumbai, the label's aim is to support and promote emerging and established artists PAN India, releasing music, organizing tours, and securing press coverage for the artists & acts signed to the label. We see a world where the artist is supported and enabled to pursue the creation of amazing music and organically find a connection with their audience.

The company's mission is to secure the means, space, and resources needed for the development of tomorrow's artists and their original expression. We assist artists, arrangers, and producers in developing music by producing, promoting, and distributing their music and helping them build their brand so they can free up time and resources to invest in their creativity.