1. Create and post engaging, visually interesting and shareable content
2. Respond to messages
3. Reply to comments
4. Repost posts from engaged community members on to our page and tag them
5. Comment on shares of our own posts
6. Invite all of those who have liked a post to like Udyogini s FB page
7. Respond to mentions in Facebook Group pages
8. Tag all relevant partners/parties when applicable
9. Maintain an up-to-date event calendar
10. Support campaigns based on: promotional memes, challenges, interactive campaigns (quizzes, raffles, contests, etc.) and other creative ways to drive traffic to Facebook Page
11. Test various metrics on posting times, content types, to find out which times and types of posts bring in the most website traffic, engagement, etc.
12. Update bio with links
13. Tag photographers, and/ or associated businesses/ retreat facilitators etc for photos when necessary
14. Review analytics to report on success of the overall marketing strategy, sharing ideas with the social & digital manager
15. Provide insight into successful characteristics of our posts (impressions, likes, shares, clicks, conversions)
16. Monthly reports for Facebook, Instagram, and Mailchimp - Find best practices to monitor social media growth
17. Handle Bi weekly check in with social & digital manager
Udyogini, which aptly means woman in the enterprise, has been working in the field of women entrepreneurship and micro-enterprise promotion, started with a World Bank project in 1992. Udyogini provided capacity-building support to NGOs in Odisha, Bihar, and Rajasthan in promoting women's entrepreneurship. Udyogini had built knowledge & skills of teams of about 200+ Non-profits to help more than 2,00,000 rural women in various parts of India to engage in micro-enterprises. Currently, Udyogini is working in 5 states viz. Jharkhand, M.P, Chattisgarh, Rajasthan, Uttarakhand to impart customized quality business services to enable 50000 rural women to build knowledge, skills, and attitude to engage in the farm, forest, livestock, and non-farm based products to earn and grow as well as to take on the differential roles the market expects and to manage the competition that the market engenders. In the last ten years, Udyogini has helped 25000 women producers to double their income.
