The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and -soft selling- the product by providing support to current and prospective customers.
Responsibilities
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company's social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Amsan Technology, established in 2007, provides Tally products, services & solutions for growing companies. We are a 5-star Tally partner providing services that include installation, training, support, migration, customization, integration, and also, a complete enterprise solution on Tally ERP 9. At present, we are led by our CEO who has 10+ years of Tally solutions experience, 10+ team size (including IIM graduates), 100+ customers addressed worldwide, and across varied industries. Amsan Technologies is driven to deliver excellent customer-centric solutions with efficient application deployments and infrastructure solutions including CCTV, burglar alarm system, fire alarm system, etc. We also work in the domain of IT hardware and software solutions. Our mission is to achieve global standards in project delivery management in the field of accounting and services sectors.