1. Building and executing a social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
2. Writing and optimizing content for the website, blogs and social networking accounts such as Facebook and Twitter, etc.
3. Creating a regular publishing schedule
4. Leveraging the right tools to manage your content
5. Promoting content through social advertising
6. Assisting in planning, writing and managing the quarterly e-newsletter
7. Designing flyers, graphics, e-vites and other material for major events hosted by the organization
8. Collaborating with personnel on new ideas, directions, and venues for communications
9. Reporting to Udyam coordinator on a weekly basis
10. Generating, editing, publishing, and sharing daily content (original text, images, videos) with hyper-connected people
Udyam is a non-profit organization working towards the holistic development of underprivileged children in Delhi. A commitment is made to support each child by giving him or her a strong educational foundation, a good time, self-esteem, and ethical values, creating a morally correct and honest outlook towards life, employability and helping them plan how they can earn a steady livelihood as a step towards improving their standard of living. Udyam also took the initiative towards the upliftment of women who are the pillars of the institution 'family'. We motivate them to think beyond their set boundaries, i.e., cooking and other everyday chores by educating them and engaging them in skill-based activities.