Web Development Internship

Selected intern's day-to-day responsibilities include:

1. Review the ads, keywords, and landing pages and check whether they are in alignment with the focus of the campaign
2. Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing, and ReachLocal internal platforms for a variety of clients
3. Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns
4. Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly
5. Monitor and administer ReachLocal proprietary dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
6. Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve a set quality benchmark
7. Keep pace with search engine and PPC industry trends and developments
8. Maintain and monitor larger keywords list, negative keyword mining, bids and budget and; diagnose the root cause and come up with solutions to improve campaign performance
9. Build rapport with stakeholders and send across timely & appropriate communication to the onshore team

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