1. Develop and implement SEO and PPC strategies
2. Create and manage link building strategies, content marketing strategies, and social media presences
3. Innovate and present new marketing platforms and strategies
4. Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
5. Forecast marketing campaign growth and ROI for marketing campaigns
6. Manage email and social media marketing campaigns
7. Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
8. Use Google Analytics, Google AdWords, and other relevant sites
9. Drive traffic to company pages
10. Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
11. Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Skill(s) required
Search Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media MarketingWordPress
Axelrod Ideas is a brand consulting and management firm that designs communication catered specially for the needs of an organization. At Axelrod, we believe that communication is personal and hence we work hand in hand with companies on optimizing their communication model backed with research, insights, and well thought out strategies to maximize audience satisfaction. We thrive to change communications into conversations, that will help organizations to redefine their relations with both internal and external stakeholders.