We are seeking a dynamic and creative campaign manager to join our marketing team. The ideal candidate will be responsible for crafting compelling campaigns that drive customer engagement and sales for our online bus booking platform. This role requires a blend of creativity and analytical skills to create, manage, and measure the performance of discount coupons and promotional offers.
Selected intern's day-to-day responsibilities include:
1. Take ownership of all the existing offers in AbhiBus.
2. Develop and execute innovative campaign ideas to promote our bus booking services.
3. Write engaging content for various marketing channels, ensuring consistent brand messaging. You will specifically be a copywriter for push notifications, newsletters, and campaign landing pages.
4. Design and implement discount coupon programs to attract new users and retain existing customers.
5. Conduct deep analytics to assess the performance of coupons and adjust strategies accordingly.
6. Collaborate closely with the tech team to leverage technology in enhancing campaign effectiveness.
7. Monitor market trends and competitor activities to identify opportunities for campaign innovation.
Only those candidates can apply who:
1. are available for full time (in-office) internship
2. can start the internship between 29th Aug'24 and 3rd Oct'24
3. are available for duration of 3 months
4. have relevant skills and interests
Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels.
ConfirmTkt and AbhiBus became a part of ixigo in 2021. ixigo is headquartered in Gurugram with offices in Bangalore (ConfirmTkt) and Hyderabad (AbhiBus). Abhibus Services (India) Private Limited is a pioneer in providing end-to-end software and other value-added solutions for the bus transport industry by leveraging the latest technology of today. It aims to be the most preferred information technology partner for state transport corporations and private bus fleet operators. It is the only company in India that specializes in providing online reservation system solutions for the Indian bus transport industry. It has been in the fore-front of providing end-to-end software solutions and services to the bus industry in our country.
