1. Succeed in a collaborative & fast-paced start-up work environment with a high-volume of workload
2. Work on writing copy that supports the entire sales cycle including- case studies, ebooks, blog posts, landing pages, newsletters, emails, and other social and web content
3. Work on websites, video scripts, blogs, ebooks, white papers, webinars, social media posts, all product marketing decks, outbound & inbound e-mailers, and other marketing collaterals (PowerPoint presentations, brochures, leaflets, flyers, etc.)
4. Maintain knowledge of the latest communication trends and client-related industry strategies and developments.
5. Propose novel content ideas while maintaining consistency in messaging that support larger business objectives and client needs. Ability to comfortably interact with SMEs and senior management/executives
6. Collaborate with cross-functional, product, social media, and PPC teams to develop & execute high-quality content. Refresh and optimize existing content to ensure alignment with brand strategy and positioning
7. Use SEO principles and integrated marketing trends to maximize reach, optimize website content and landing pages, and execute SEO strategies.
8. Audit & recommend fixes for any technical SEO issues and administer off-page optimization projects
9. Measure content performance and report on traffic, ranking, and other performance aspects by applying analytical techniques
Required:
1. Ability to vary tone, voice, and other supported characteristics demanded by the target audience/client at hand
2. Ability to conduct effective in-depth research and create data-driven original content
3. Customer success
4. Positive team and family spirit
5. Be passionate and determined
6. Pursue growth and learning
7. Be an innovator, collaborate with the best minds of the industry and create best-in-class solutions and enable our clients to meet their objectives.
Good to have:
1. Experience with SEO tools (Semrush), SaaS, and analytics tools (Google Analytics, Google Search Console) is a plus
2. Experience using CMS (WordPress) and writing for technical verticals is a huge plus
3. Good understanding of business outcome-driven writing
Octalsoft is a global provider of outsourced technology solutions and services to the life sciences, healthcare, and services industry. At Octalsoft, we do interesting work, recognize sincere efforts, and everybody contributes to things that matter the most to the company. If you're passionate about making an impact and growing with the company, we invite you to join us. At Octalsoft, employees are as important to us as our clients.
