Associate - Digital Marketing Fresher Job

Key responsibilities:

1. Conduct creative and targeting experiments consistently to optimize campaigns for profitability
2. Analyze and configure keyword bids, daily and monthly budget caps, impression share, win rates, quality score, and other important account metrics
3. Visualize and dissect campaign reporting for both leadership reporting and to iteratively improve performance
4. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with internal revenue goals
5. Train & mentor junior employees

What skills and experience do you need?

1. 1 to 2 years of relevant work experience as a campaign manager
2. Experience running search and display campaigns via popular DSP platforms like DV 360/Trade Desk/Google Adwords would be a plus
3. Excellent data analysis, interpersonal, communication, and storytelling skills to be able to present campaign results effectively
4. Experience in a data analyst role is a plus
5. A logical thinker with a high level of drive, initiative & self-motivation and can meet deadlines efficiently
6. Hands-on experience with analyzing spreadsheets and digital analytics tools like Google Analytics
7. Passionate about marketing and transforming advertiser bottom line results with digital media

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