1. Develop lead generation campaign/program strategy, objectives, goals, and metrics, and define best practices, standards, and processes to drive successful customer acquisition and current customer upsell opportunities
2. Work on kiosk placement in societies/malls/metro, OOH, local print/media, and D2D
3. Work on being responsible for cracking local assets along with national assets for lead generation
4. Work on coordinating with various internal and external stakeholders including the center head, marketing managers, sales team, etc
5. Develop engaging programs to re-engage with existing customers
Who can apply:
1. Good understanding of BTL activities and experience in running lead generation using modern marketing tools and approaches
2. Enthusiasm and a positive attitude (taking pleasure in helping others and ensuring the office is always a pleasant work-space)
3. Strong written and oral communication skills
4. Must be an excellent communicator, both verbally and in writing
BYJU'S is India's largest ed-tech company and the creator of India's largest K12 learning app which offers highly adaptive, engaging, and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE, and GMAT. Today, BYJU'S has over 16 million downloads, and 9 lakh annual paid subscriptions, and sees the addition of 30,000 students every month.
With an average time of 57 minutes being spent by a student on the app every day, the BYJU'S app is making learning enjoyable and effective. Renewal rates are as high as 85%. Launched in 2015, BYJU'S has become the most loved and preferred education app for students across age groups. Delivering a world-class learning experience, BYJU'S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content, and adaptive learning methodologies.
