1. Manage the content channel & lever matrix to drive business outcomes with the lowest cost of acquisition
2. Devise the content strategy for new digital destinations (web & app) as well as provide governance to business-authored content
3. Create a content framework that talks to a varied TG (mass-affluent, 25-45 years, tier 1-4 cities/towns), mixes formats and languages (English & vernacular)
4. Work on all on and off-site content to drive traffic and impact business
5. Write/edit clear and concise content unique to the platform
6. Work on the basics of performance marketing's (PM) objectives, defining the strategy, creating the monthly production pipeline, reviewing and editing every single piece of content that goes out on the website
7. Increase CTR, OR, and other critical metrics for all content production for PM
8. Manage the expansive agency and freelancer ecosystem to support high-scale content production
9. Drive the development of content capabilities around production, automation, distribution, and amplification, thereby leading to a reduction in TAT and costs
10. Identifying opportunities for new formats and channels for content marketing
11. Focus on making customer interactions non-intrusive
12. Utilize content to create a frictionless experience across digital destinations
13. Utilize data to understand where customer drop-offs and pain points are
14. Develop a comprehensive content guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
15. Create checks and balances in the system so that all customer-facing content is first time right, every time
Who can apply:
1. 4-7 years of relevant experience in content marketing, experience in customer experience, and e-commerce digital marketing will be an advantage
2. Master's in mass communication from tier 1 colleges (certification in digital marketing/content marketing will be a bonus)
3. Excellent command of the English language
4. Hands-on experience in writing, editing, and content governance tools
5. Sound understanding of SEO (including technical SEO) and Google Analytics
6. Ability to handle complex briefs and ideate out of the box
7. Deep customer focus by understanding customer behavior and analyzing data & real-world experiences
TalentXO is an HR-tech startup invested in generating recruitment solutions that offer a wonderful hiring experience for opportunity and talent seekers. Our mission is to be the only platform in India that will ever be needed for professionals to reach the next milestone in their careers and for companies to meet the perfect fit for their corporate growth.
