Bachelors or master's in field of business administration, journalism & mass media
Excellent copywriting skills – if you can't write great content, it doesn't matter how well you strategize it
Should have excellent copywriting skills to be able to plan, direct, design, and edit content that gets results
Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions
Content delivery skills – you determine the best distribution channel to deliver content to your audience
You should have experience in handling and strategizing marketing campaigns
Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue
Multitasking and organizational skills – you will have to handle several types of projects and people regularly
Editorial competency – you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more
Good analytical abilities to spot patterns and trends in content marketing data
Team-building skills
Having a keen interest in organizational goals and targets
Attention to detail
Annual CTC: ₹ 3,50,000 - 4,00,000 /year
OR