1. Develop and implement a comprehensive content strategy for the YouTube channel
2. Conduct research on organic food trends, consumer preferences, and competitor analysis
3. Identify target audience personas and create content that resonates with them
4. Plan and outline video topics, formats, and series to engage and educate viewers
5. Collaborate with the production team to ensure the content aligns with the overall strategy
6. Monitor video performance, analytics, and viewer feedback to refine the content strategy
7. Stay updated on industry trends and best practices in content creation for YouTube
8. Drive engagement, subscribers, and overall growth of the YouTube channel
Content Strategist: Responsible for developing a comprehensive content strategy aligned with our vision. This includes identifying relevant topics, planning video formats, and ensuring the overall content plan supports our goals.
Why TBOF YT Community: Our vision is to create a vibrant YouTube community where individuals can embark on a journey of understanding and appreciation for organic food. Through compelling videos and transparent storytelling, we strive to increase awareness about the importance of organic agriculture, empower consumers with knowledge about the benefits of organic food, and foster a deeper connection between people and the sources of their nourishment. We are committed to providing engaging content that showcases our sustainable practices, educates viewers about the science behind nutrition, and inspires them to make informed choices for their well-being and the health of our planet. Together, we aim to build a community that embraces organic living and champions the positive impact it has on individuals, communities, and the environment.
About TBOF: Located in Maharashtra, India, Two Brothers Organic Farms follows the principles of organic and natural farming methods. We prioritize the use of natural fertilizers, composting, crop rotation, and biological pest control to ensure
the health and fertility of the soil. The farm avoids synthetic chemicals, pesticides, and genetically modified organisms (GMOs) in its farming practices.
Our primary goal is to increase three circles:
1. Circle of farmers doing sustainable agriculture
2. Circle of co-workers: Giving more socially humane standards to work
3. Circle of customers: Providing more customers with good food has a positive impact on their head
Skill(s) required
Content MarketingContent WritingSocial Media Marketing
It all began in 2012 when the 'two brothers' returned to their village to take up farming full-time. With purposeful steps in pursuit of soil health, today the Two Brothers Organic Farms is a biodiverse, self-sustaining food system certified by ECOCERT, located in Bhodani village, Maharashtra.
Our work is inspired by the simplicity and stillness of village life and guided by principles of regenerative agriculture. While securing rural livelihoods and employment, we harness the power of the community to offer solutions to public health and climate change.
