Key responsibilities:

1. Develop and execute comprehensive content strategies that encompass various digital platforms and mass communication principles
2. Create high-quality and engaging content, including articles, blog posts, social media content, videos, infographics, and more
3. Collaborate with the marketing team to ensure that content aligns with overarching brand and communication goals
4. Write, edit, and proofread content to ensure accuracy, consistency, and adherence to the company's tone and voice
5. Apply your expertise in mass communication to develop compelling narratives and messaging strategies that resonate with target audiences
6. Stay up-to-date with industry trends and content consumption habits to ensure that our content remains relevant and appealing
7. Leverage SEO best practices to optimize content for search engines and enhance discoverability
8. Coordinate with designers, videographers, and other team members to create visually appealing and impactful content
9. Develop and manage a content calendar to maintain a consistent publishing schedule
10. Analyze content performance metrics to refine strategies and improve engagement
11. Monitor industry trends and emerging communication technologies to identify new opportunities for engagement
12. Assist in crafting and disseminating press releases and other mass communication materials
13. Collaborate with internal and external stakeholders to ensure consistent messaging across all communication channels

2