Key responsibilities:

1. Develop content for websites, blogs, articles, product descriptions, social media platforms, emails, etc.
2. Write/proofread/edit content pieces with a clear understanding of the target audience
3. Research markets and industries to create content that is innovative and original
4. Create eye-catching, compelling, and innovative headlines & body copy that will capture the attention of the target audience
5. Collaborate with campaign managers, creative team, SEO team, and designers
6. Create proposals & company profiles when required
7. Analyze content marketing metrics and make changes as needed
8. Develop reports and content calendars for smooth functioning
9. Develop content strategy for new websites by researching the competitor websites and other means
10. Write ad copies for Facebook, Google, and other ad platforms
11. Work on editing and polishing existing content to improve readability
12. Work on conducting keyword research and using SEO best practices to increase traffic to the website
13. Identify customers' needs and recommend new content to address gaps in the company's current content

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