We are a startup on a vision to prepare 'Kitchen for Tomorrow' as we believe it is equally important what we keep our food/what we cook our food in for our well-being compared to what we have in our meal. 'Healthy Individual means Health Nation Safe Environment.' Why do we exist? Consumer's cooking and dining habits have changed over time but not the products that they have used. We believe truly modern problems require modern solutions. What did we do about the above problem? Case study 1: Every home uses cooking oil/ghee which is kept the majority time in a small plastic container which is hazardous to health as cooking oil is used multiple times.

How are we reaching consumers? We are recreating kitchenware experiences of consumers through eCommerce through marketplaces such as Amazon, Flipkart, etc., and our own website. Going forward we want to focus on video commerce and omni-retail.