As a content writer, your key role will include - planning, writing and editing content; ensuring it is clear, compelling and properly distributed across web, mobile and social platforms; and in line with our brand philosophy. You should be able to easily understand the business goals and user needs. You will help plan, develop and deliver clear and relevant content that brings the two together.
Day-to-day responsibilities shall often include creating and managing content for social media campaigns; email marketing campaigns, monitoring engagement and analyzing data; managing content marketing campaigns; helping the digital team in implementing SEO best practices; and building strategic partnerships.
Fundamentally you should love telling compelling stories!
ROLES & RESPONSIBILITIES
1. Create content for event websites, brochures, email campaigns, social media posts etc.
2. Write articles, blogs, and vlogs that would drive more engagement toward the events
3. Create content about events in Africa, the Middle East & Europe
4. Focus on events in agriculture, Mining, Artificial Intelligence, Electric Mobility, Healthcare industries etc.
5. Engage in discussions, forums, blogs etc related to a specific event`s industry
6. Work closely with marketing & design teams to achieve overall digital goals (Content + Design)
7. Interact regularly (through articles, blogs, social media) with the clients & stakeholders to ensure a committed and partnership-based relationship
TAB group is a strategic consulting group operating globally. We specialize in facilitating trade promotion and creating opportunities for investments, joint ventures, technology transfers, and strategic partnerships through international exhibitions, trade shows, conferences, summits, conclaves, and market research. TAB group helps connect government, policy makers, businesses, trade associations, institutions, media, etc. through strategically designed interactive events that drive the future of the industries we work in.
