1. Developing and implementing creative testing strategies across multiple clients that successfully drive clients KPI improvements
2. Advising clients and GMR account teams on direct-response creative best practices in order to meet clients business objectives
3. Developing monthly creative testing calendars, tracking the performance of weekly creative experiments, and working with GMR creative team to create assets (5-8 scripts/week)
4. Recommending campaign testing structure within paid media platforms best suited to creative experiments
5. Owning projects from kickoff to delivery
6. Managing the production timelines and expectations between account teams, clients, and creators for owned projects
7. Serving as QA for all owned creative production cycles before sharing with account teams and clients
8. Understanding and defining the aspects of a brand that will most connect with a consumer s needs, and using that information to create ads that grab their attention
9. Writing copy that converts (whether it s in paid social ads, on a client s website, or in retention-focused emails and SMS, your writing is the first step in converting the customer)
10. Recognizing trends in the data that highlight opportunities to improve creativity and solve weaknesses in the funnel
11. Sourcing influencers for campaigns we sell in and partnering with them to create engagement-driving content
12. Ensuring influencers and internal teams follow through on client-approved creative to successful fruition
13. Analyzing competitor ads and finding ways to adapt to internet trends
14. Developing insights and deep analysis of creative performance across multiple platforms, and using insights to inform future creative decisions
Skill(s) required
CopywritingCreative WritingDigital MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Social Media Marketing
We are a digital marketing agency. Our company expertise fulfills a brand's needs and develops a powerful strategy that maximizes profits and improves efficiency and productivity. We plan and execute marketing campaigns, determine the best online platform to invest in, and continually maintain the balance between marketing activities and results. Our expertise and passion lie in creative design and public relations v/s newer and more technical practices. We cover a broad range of industries and have the necessary skills to create ideas and assets and put them in more efficient ways. From web development and web design to SEO, social media, and content marketing, we work to deliver a functional design that not only looks great but also drives business growth.
