Customer Relationship Management (CRM) Specialist Job in Kolkata at Scaling Wolves
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Customer Relationship Management (CRM) Specialist

Scaling Wolves

Kolkata

Start date
Starts Immediately
CTC (ANNUAL)
₹ 2,00,000 - 2,50,000 ₹ 2,00,000 - 2,50,000 /year
Experience
0-2 years
0-2 years experience
Apply By
9 Oct' 23
Posted 3 weeks ago
Job
About Scaling Wolves
Scaling Wolves is different from other performance marketing agencies because we focus on results-driven strategies to ensure that our clients get the best possible return on their investment. We use data-driven analysis to develop campaigns that are tailored to our client's needs and objectives. Furthermore, we guarantee that our services will result in an increase in sales and revenue.
Activity on Internshala
Hiring since July 2023
13 opportunities posted
1 candidate hired
About the job
Key responsibilities:

1. Develop and execute CRM strategies aligned with organizational goals and customer-centric approaches
2. Oversee the implementation, configuration, and maintenance of CRM systems, ensuring data accuracy, integrity, and security
3. Analyze customer data to derive insights, identify patterns, and generate reports on customer behavior, preferences, and engagement levels
4. Segment the customer base based on various criteria (demographics, behavior, etc.) to tailor marketing and communication strategies
5. Plan, execute, and monitor CRM campaigns across multiple channels (email, social media, etc.) to nurture customer relationships and drive conversions
6. Map and optimize the customer journey to identify touchpoints for engagement and develop strategies for customer retention and loyalty
7. Collaborate with customer service teams to improve processes, streamline customer support, and enhance overall customer experience
8. Define and track key performance indicators (KPIs) to evaluate the CRM initiative's effectiveness and provide regular performance reports
9. Conduct training sessions for employees on CRM tools, processes, and best practices
10. Ensure compliance with data protection regulations (e.g., GDPR, CCPA) and maintain customer data privacy and security
Skill(s) required
Client Relationship Digital Marketing MS-Excel MS-Office MS-PowerPoint
Earn certifications in these skills
Who can apply

1. Those who are from or open to relocate to Kolkata

2. Bachelor's degree in business administration, marketing, or a related field (a relevant master's degree may be preferred)

3. Prior experience in CRM, customer analytics, or a related field is preferred

4. Experience with CRM software and data analysis tools is beneficial

5. Strong understanding of CRM principles, customer lifecycle management, and customer segmentation strategies

6. Proficiency in data analysis techniques and tools to extract insights from customer data and drive data-informed decision-making

7. Excellent written and verbal communication skills to convey complex CRM concepts to different stakeholders and teams

8. Proven ability to collaborate and coordinate with cross-functional teams, including marketing, sales, IT, and customer service, to achieve common CRM goals

9. Strong analytical and problem-solving skills to identify challenges, propose solutions, and make data-driven decisions for optimizing CRM strategies

10. Ability to work in a fast-paced, dynamic environment and adapt to changing priorities and technologies

11. Strong attention to detail and accuracy in handling customer data and managing CRM systems

12. Possession of relevant CRM certifications (e.g. Salesforce Certified Administrator) may be advantageous

Salary
Duration: 3 months
Salary during probation: ₹10,000 - 15,000 /month
After probation:

Annual CTC: ₹ 2,00,000 - 2,50,000 /year

Number of openings
1

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