Specifics of the role will include but are not limited to:
1. Create, host, post, and take ownership of Xaphal's YouTube channel and other audio/video platforms by hosting live events, interviews, workshops, etc., as per the strategy (if the recordings are to be converted to a recording to be posted on a podcast channel)
2. Build and grow our online community through building and executing digital marketing, engagement, and outreach strategies
3. Represent Xaphal as a spokesperson at events, conferences, and other public appearances on social media
4. Monitor community conversations and respond to questions and comments promptly
5. Research, connect, and interview industry experts, entrepreneurs, and college professors for Xaphal's YouTube channel
6. Outreach to relevant influencers to interview/ host events
7. Identify digital partnership opportunities aligned with Xaphal's digital marketing strategy
8. Develop and expand innovative, impactful digital marketing and social media presence
9. Develop content strategy for social media platforms for Facebook, LinkedIn, and Twitter, among others
10. Analyze and report on the performance of the content on different platforms weekly
11. Develop and implement strategic digital marketing plans and forecasts to achieve the objective
12. Liaison with various product stakeholders and agencies
13. Oversee and manage all contents, descriptions, profiles, giveaways, and other communication touchpoints
14. Prioritize and manage multiple project deadlines simultaneously
Perks and Benefits:
1. Hybrid model (best of WFH and working closely in the office)
2. Amazing work culture
3. Learning and development
4. Rewards and recognition
5. Gratuity and provident fund
6. Paid leave policy
7. Company holidays
8. Second Saturday off
9. Health insurance
10. Parking space
Skill(s) required
Content MarketingDigital MarketingSocial Media Marketing
Xaphal is a platform for college students to explore career paths, get guidance from counselors/mentors, and map their skills to relevant work opportunities. Students can get an insight into different career paths, such as finance, game development, actuarial science, consulting, and data science, etc. One can select multiple career paths to have a personalized forum feed. A community forum feed can help students familiarise themselves with the career path before finalizing their career goals. Guidance from career counselors and industry mentors can further enhance students' understanding of the intricacies of a particular job role. People who have gone through a similar grind in a specific industry can sometimes be the best to answer day-to-day expectations and career progression.
Xaphal is a venture incubated by RocSearch. For more information, please visit https://xaphal.com/.
