1. Develop a marketing plan to ensure optimum utilization of resources and build a community around the brand
2. Work backward from the customer to identify new opportunities and create an engaged community
3. Plan and execute SEO, SEM, performance marketing, and retargeting strategies
4. Create social media content calendar, themes, and content ideation and enhance community engagement on key channels
5. Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends
6. Manage various campaigns, including the template designs, calls-to-action, and content used in our WhatsApp sends
7. Optimize Google AdWords and define keywords to increase relevant traffic on the website
9. Cross-functional collaboration with internal and external marketing and creative teams to work on projects that can move the levers
10. Create high-quality SEO-friendly content to get audience engagement
Requirements:
1. Minimum 2-3 years of proven experience in digital marketing
2. Demonstrable experience leading and managing Google ads, social media marketing, SEO/SEM marketing, and email marketing
3. Solid knowledge of website analytics tools with the latest trends and best practices in online marketing and measurement
4. Ability to work independently
5. Good command of written and spoken English
6. Content marketing skills
Ibrat Innovations by Innovatia Marketing & Technology Solutions is a creative digital agency that helps brands express themselves and connect with their audiences in a better way through complete digital transformation. We enhance the brands' online visibility through a blend of performance-driven approaches, creative campaigns, conversation strategies, and innovation. We empower our clients to grow their businesses using various digital marketing platforms and tools.
