1. Assist in the formulation of strategies to build a lasting digital connection with consumers
2. Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
3. Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
4. Stay actively involved in SEO efforts (keyword, image optimization, etc.)
5. Provide creative ideas for content marketing and update the website
6. Collaborate with designers to improve user experience
7. Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends, etc.)
8. Acquire insight into online marketing trends and keep strategies up-to-date
9. Maintain partnerships/coordination with media agencies and vendors
Requirements and skills:
1. Proven experience as a digital marketing executive or similar role
2. Good understanding of digital marketing concepts and best practices
3. Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM
4. Working knowledge of ad-serving tools
5. Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
6. Skills and experience in creative content writing
7. Analytical mindset and critical thinking
8. Excellent communication and interpersonal skills
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