1. Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team
2. Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
3. Collect and interpret data from various marketing campaigns and analysis of that data
4. Identify trends and communication of these trend insights to the respective groups
5. Plan, execute, and measure the conversion rates from digital marketing campaigns
6. Identify crucial customer conversion points and drop-off points that maximize user funnels
7. Stay up to date with emerging technologies and use them to maximize output
8. Work on periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
9. Brainstorm new digital marketing platforms and ways to capture customer attention
10. Create, proofread, and edit various digital marketing content to ensure consistency in branding
Who can apply:
1. A bachelor's degree in marketing, business, communications, or other related fields
2. Prior job experience in digital marketing or in related fields
3. Good understanding of search engine optimization, marketing databases, email, and social media marketing
4. Prior experience in operating websites and marketing analytics tools like NetInsight, Omniture, WebTrends, etc.
5. HTML, JavaScript, Adobe Acrobat, and advertisement serving tool usage experience would be necessary
Skill(s) required
Digital MarketingEmail MarketingInstagram MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
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