CynoHub is India's first B. Tech and engineering companion app. We are helping thousands of students study and score better in their engineering examinations. CynoHub is a product-based company, where you get to be a part of creating an ever-evolving product that focuses on enriching the quality of education of engineers through our mobile app to provide reliable education to 16 million engineering students.
You would have the opportunity to bring exciting ideas to life and also help engineering students learn engineering more practically and provide a "better than classroom" experience while doing so. At CynoHub no one works alone, our culture encourages every person to work closely with each other, regardless of domain. You will also be able to work closely with the founders to bring forward new concepts, and features and work towards solutions to further improve the product.
Activity on Internshala
Hiring since February 2020
47 opportunities posted
8 candidates hired
About the job
About Us:
Cynohub is India's Largest Online Learning Platform for Engineers with over 2,00,000+ Students from all across the country. You can find everything from academics to skill development in one place.
We are a leading ed tech platform dedicated to empowering students, including engineering students, non-engineering students, and working professionals, to excel in their academics and advance their professional skills. We provide a comprehensive range of online learning resources, including academic support for engineering students and upskilling courses for both engineering and non-engineering candidates.
Key responsibilities:
1. Collaborate with the marketing team to develop comprehensive digital marketing strategies specifically tailored for the EdTech sector. Identify key digital channels, tactics, and technologies to reach and engage with target audiences, including students, teachers, parents, and educational institutions
2. Plan, execute, and monitor digital marketing campaigns across various channels relevant to the EdTech sector, such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, and influencer partnerships
3. Manage social media accounts and develop strategies to grow the brand's presence on platforms relevant to the EdTech sector, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and educational forums or communities. Create and schedule engaging social media posts, interact with followers, and monitor social media trends and conversations
4. Develop and manage paid advertising campaigns tailored to the EdTech sector, such as Google AdWords, display advertising, social media ads, and sponsored content. Conduct keyword research
5. Identify and collaborate with relevant educational influencers, bloggers, content creators, and industry organizations to amplify brand awareness and reach the target audience. Develop partnerships and co-marketing opportunities to increase exposure and credibility in the EdTech sector
6. Stay informed about the latest trends, innovations, and technologies in the EdTech sector. Conduct market research to identify customer needs, competitor activities, and industry benchmarks
7. Collaborate with cross-functional teams, including marketing, product, sales, and customer support, to ensure consistent messaging and seamless integration of digital marketing efforts. Communicate effectively with team members
Skill(s) required
Digital MarketingGoogle AdWordsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
