Digital Marketing Executive Fresher Job

Key responsibilities:

A. Handle inbound inquiries
1. Understand client requirement
2. Provide a summary of what we offer
3. Share our service brochure and proposal, with changes, if required

B. Social media management (for external clients as well as DigiSouls)
1. Work on competition analysis (monthly/bimonthly)
2. Create social media plans and calendars
3. Create and manage ads - social media and Google
4. Proofread posts, ads, and all other communication before they are published

C. Social Media (Account Management)
1. Interact with the online audience as the client through their social handles
2. Resolve audience queries and issues, as required
3. Prepare weekly reports for paid ads and other SM activities in Excel sheets/Google Sheets/PPTs

D. Influencer Management
1. Identify and evaluate influencers and reach out to them
2. Evaluate collab proposals and influencer profiles
3. Contact influencers over call, email, WhatsApp, or Instagram DM
4. Discuss deliverables and other details of deals
5. Close deals
6. Oversee product dispatch and transport for barter deals
7. Ensuring proper and timely execution of collab deals with quality deliverables

E. Content writing/creative
1. Come up with ideas for posts, reels, and influencer collabs
2. Write post captions - oneliners as well as short format
3. Write blogs - long format content
4. Use Canva and other tools to create designs/infographics
5. Create and edit videos

F. Website management (WordPress)
1. Create website elements like pages and products or make changes as required

G. Weekly/Monthly client reports - emails

Preferred: Graduates in the following disciplines with some course/certificate in digital marketing - bachelors of management studies (BMS), bachelors of mass media (BMM), or bachelors of fine arts (BFA)

2