Digital Marketing Executive Fresher Job

Key responsibilities:

1. Launch and optimize performance marketing campaigns across Facebook, YouTube, Google Search, Google Display, and native channels
2. Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase new user acquisition and scale
3. Analyze business performance and marketing channels on a daily, weekly, monthly, quarterly, and yearly basis across all consumer touchpoints
4. Handle GMV across the campaign and deliver platform GMV & ROAS
5. Drive global strategy and execution of top-of-funnel campaigns aimed at new customer acquisition
6. Be fully accountable for achieving set KPIs including website traffic & store traffic, new customer acquisition, ROAS, and CPA within budget
7. Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
8. Create extensive analytical reports to gain insights and help optimize performance marketing campaigns
9. Identify trends and insights, and optimize digital spending and performance based on the insights

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