Position overview: We are seeking a talented and experienced digital marketing specialist to join our team. As a digital marketing specialist, you will be responsible for developing and implementing digital marketing strategies to drive online visibility, engagement, and lead generation.
Key responsibilities:
1. Develop and execute digital marketing strategies across various channels, including but not limited to search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, content marketing, and display advertising
2. Conduct market research to identify target audiences, trends, and competitors, and leverage insights to refine marketing strategies
3. Create and manage digital campaigns, including campaign setup, monitoring, optimization, and performance analysis
4. Collaborate with content creators to develop engaging and compelling content for various digital channels
5. Optimize website content and structure to improve organic search rankings and user experience
6. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts, generate reports, and provide actionable recommendations
7. Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing
Qualifications:
1. Bachelor's degree in marketing, communications, or a related field
2. Proven experience in digital marketing roles, with a focus on strategy development, campaign management, and performance analysis
3. In-depth knowledge of digital marketing concepts, tools, and techniques, including SEO, SEM, social media marketing, email marketing, content marketing, and analytics platforms
4. Strong analytical skills and the ability to derive actionable insights from data.
5. Proficiency in using digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, email marketing software, and content management systems (CMS)
6. Excellent written and verbal communication skills, with the ability to create compelling content and present insights to stakeholders
7. Ability to work independently and manage multiple projects in a fast-paced environment
8. Creative thinking and problem-solving skills, with a proactive and results-oriented mindset
9. Relevant certifications (e.g., Google ads, Google Analytics, HubSpot) are a plus
Markytics is a team of highly qualified and passionate data science/ML professionals. At Markytics, our objective is to develop strategic partnerships with our clients and deliver improved profits and enhanced customer value by drawing on our strengths in data analytics and statistical modeling. We are a global analytics and insights provider firm that helps companies understand how and why their customers make decisions. We help companies to understand customer expectations, improve customer experience, and secure customer management. We strive to make data science accessible to and usable by everyone across small, medium, and large-scale enterprises.
