Digital Marketing Manager Fresher Job

Key responsibilities:

1. Assist in the formulation of strategies to build a lasting digital connection with consumers
2. Plan and monitor the ongoing company presence on social media (Twitter, Facebook Instagram, etc.)
3. Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
4. Stay actively involved in SEO efforts (keyword, image optimization, etc.)
5. Prepare online newsletters and promotional emails and organize their distribution through various channels
6. Provide creative ideas for content marketing and update the website
7. Collaborate with designers to improve user experience
8. Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends, etc.)
9. Acquire insight into online marketing trends and keep strategies up-to-date
10. Work on creating and executing a strong performance marketing strategy & execution plan
11. Create and/or modify the existing technical architecture to achieve desired growth rates for quality traffic
12. Develop and implement the link-building strategy
13. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
14. Define and work towards achieving set traffic growth targets and evaluate the team against those targets
15. Analyze GA, Google search console, and other tools to create reports

Skills & qualifications:

1. Proven experience as digital marketing executive or similar role
2. Excellent understanding of digital marketing concepts and best practices
3. Experience with B2C & B2B social media, email campaigns, and SEO/SEM
4. Working knowledge of advertisement tools
5. Perfect knowledge of web analytics tools and experience in creative content writing
6. Analytical mindset and critical thinking
7. Excellent communication and interpersonal skills

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