1. Building product messaging that sets new products and features apart from others in the market to give them a unique selling point
2. Communicating the vision and value of new products and features to the sales team and developing sales tools that facilitate the selling process
3. Planning and leading the launch of new services and products within a cross-functional team environment
4. Briefing the press, PR, and analyst teams about new products as well as market trends and opportunities
5. Obtaining insights into customers usage of current products and features, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data
6. Using market research data to establish product pricing, positioning, and messaging
7. Researching competitor solutions and conducting a competitive analysis to identify overall product positioning in the market
8. Creating content such as case studies, videos, marketing collateral, website copy, and blog posts
9. Speaking and presenting products to both external and internal audiences
10. Managing marketing budgets and project timelines to ensure on-time delivery of marketing materials and product launches
Skill(s) required
Creative WritingEmail MarketingEnglish Proficiency (Spoken)Search Engine Optimization (SEO)Social Media Marketing
Our products help companies host an engaging customer community on their website. Community is a great marketing asset for any brand. We help companies build that asset. We have been doing this since 2019 and many others before that. We have been there, done that, did this, and come a long way. We are funded, backed by some good VCs with a vision to turn 10,000 companies into community-led organizations by 2025.
