1. Manage business operations, including the development and execution of the overall business strategy
2. Contribute strategically to the growth and direction of the client's products and services across different regions
3. Establish strong relationships with clients
4. Meet and exceed business growth targets
5. Drive operational improvements for business vertical(s), including optimizing resource allocation across teams and measuring progress against business goals
6. Work on developing and managing campaigns based on client needs, including advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), display advertising, and mobile advertising
7. Work on conducting research on new marketing techniques and technologies for possible implementation by the company
8. Work on developing and managing budgets for digital marketing campaigns based on client needs and available funds
9. Work on creating a digital marketing strategy that considers all aspects of online marketing, including SEO, SEM, social media, etc.
10. Work on coordinating with designers to create graphics for ads or landing pages
11. Monitoring the performance of digital marketing campaigns to identify opportunities for improvement
12. Work on identifying new leads and contacting them via phone or email to introduce them to the company's offerings
13. Work on reviewing online analytics reports to identify opportunities to improve campaign performance
14. Work on measuring the effectiveness of campaigns by analyzing click-through rates, conversion rates, bounce rates, time on site, etc.
Qualifications and Skillsets:
1. Bachelor's degree in engineering or basic sciences or analytics
2. MBA from top-tier colleges is preferred
3. Hands-on digital marketing experience across multiple channels, product marketing, category management, or associated functions
4. Strong data analytics and data-driven thinking
5. Hands-on with all performance marketing channels - Google, Facebook, DV360, retargeting, SEO, and SEM
We are a Dallas-based digital marketing agency that empowers businesses to succeed in the digital world through creative and data-driven marketing strategies, personalized services, and a growth mindset that keeps us on the pulse of industry trends.