As a Digital Marketing Specialist at Benchmark Creations, you will play a crucial role in developing and implementing innovative marketing strategies to drive brand awareness, lead generation, and customer engagement. Your expertise in Social Media Marketing, Search Engine Marketing, Instagram Marketing, Creative Writing, Email Marketing, Search Engine Optimization, and Facebook Marketing will be instrumental in growing our online presence and achieving our business objectives.
Key responsibilities:
1. Develop and execute comprehensive digital marketing campaigns across various platforms to reach target audiences and drive traffic to our website.
2. Create engaging and relevant content for social media channels, blogs, email campaigns, and the website to enhance brand visibility and customer engagement.
3. Monitor and analyze performance metrics to measure the effectiveness of marketing efforts and make data-driven decisions to optimize campaigns.
4. Collaborate with the design team to create visually appealing graphics and videos for social media posts and advertisements.
5. Stay updated on industry trends and best practices to identify new opportunities for growth and innovation in the digital marketing landscape.
6. Manage and optimize Google AdWords and Facebook ad campaigns to maximize ROI and reach target audience segments effectively.
7. Work closely with the sales and product teams to align marketing strategies with business goals and ensure consistent messaging across all channels.
If you are a creative and results-driven professional with a passion for digital marketing, we want to hear from you! Join our team at Benchmark Creations and take your career to the next level in a dynamic and fast-paced environment.
1. Experience: 1+ years of hands-on experience in digital marketing campaigns and prior agency or B2B/B2C brand experience preferred
2. Technical Skills: Proficiency in Google Ads, Meta Ads Manager, (Facebook/Instagram), and Google Analytics, Working knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz), Familiarity with email marketing platforms (Mailchimp, Sendinblue, etc.), Basic knowledge of WordPress, Shopify, or a similar CMS.
3. Creative Skills: Ability to write engaging content and ad copies, Understanding of basic design tools (Canva, Adobe Express) is a plus, Certifications (Preferred but not mandatory).
4. Google Ads Certification: HubSpot Content Marketing or Inbound Marketing Certification and Meta Blueprint Certification.
5. Soft Skills: Strong communication and presentation skills, analytical mindset, data-driven approach, ability to multitask and meet deadlines, and a team player with a proactive attitude.
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 2,00,000 - 2,40,000 /year
Perks
Informal dress code
Number of openings
1
About Benchmark Creations
Benchmark Creations is a one-stop service provider offering creative graphic design, advanced printing solutions, a complete range of signage, and digital marketing services. We cater to a diverse set of clients across various business segments, focusing on their specific needs to enhance visibility. We believe that "Visibility is the first step towards profitability. We collaborate closely with clients to fully understand their requirements and optimize every project aspect, be it size, design, color combination, material selection, or digital strategy. We aim to balance quality with cost-effectiveness while delivering best-in-class results. Our Digital Marketing services include social media marketing, SEO, pay-per-click advertising, email campaigns, and content creation designed to boost online presence, drive engagement, and generate quality leads. With a strong foundation of professionalism, loyalty, and customer-centricity, Benchmark Creations remains committed to excellence.
