Digital & Performance Marketer Job

Key responsibilities:

1. Design and implement end-to-end digital marketing strategies tailored to platforms and specific campaigns
2. Develop targeted ad campaigns to promote crowdfunding initiatives on platforms like Google Ads, Facebook, Instagram, LinkedIn, and others
3. Manage paid campaigns to drive traffic and generate leads for campaign creators
4. A/B test creatives, copy, and landing pages to improve ad performance and engagement
5. Monitor and analyze key performance indicators (KPIs) such as click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS)
6. Collaborate with the content team to create compelling ad copy, visuals, and video content that resonate with target audiences
7. Leverage storytelling techniques to highlight the social impact of campaigns
8. Develop and implement organic and paid social media strategies to build brand awareness and amplify campaigns
9. Engage with audiences on social platforms to foster a sense of community and trust
10. Use tools like Google Analytics, Facebook Ads Manager, and SEO tools to track performance and optimize campaigns in real-time
11. Conduct regular analysis and generate reports on campaign performance, identifying opportunities for improvement
12. Explore new marketing channels, tools, and trends to enhance platform visibility and user acquisition
13. Implement retargeting campaigns to convert website visitors into active campaign supporters

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