Key responsibilities:

1. Market research: Conduct research to gather information about the target market, customer segments, and industry trends. This may involve analyzing data, conducting surveys, or reviewing industry reports
2. Competitive analysis: Assist in analyzing competitors' products and marketing strategies to identify strengths, weaknesses, and opportunities
3. Content creation: Help create marketing collateral, such as product datasheets, brochures, blog posts, and social media content (including visuals mockups), that effectively communicates the product's features and benefits
4. Sales support: Support the sales team by creating sales enablement materials, such as sales guides, presentations, and training materials
5. Marketing campaigns: Assist in planning and executing marketing campaigns, including email marketing, social media marketing, and advertising. This might involve tasks like creating and maintaining social media calendar, scheduling posts, tracking campaign performance, and analyzing results
6. A/B testing: Assist in setting up and conducting A/B tests to optimize marketing strategies, such as testing different ad headlines or email subject lines
7. Event support: Assist in planning and executing product-related events, such as product launches, webinars, or trade shows
8. Search Engine Optimization (SEO): Learn and assist in optimizing website content for search engines. This may include keyword research, on-page optimization, and tracking SEO metrics
9. Analytics and reporting: Use analytics tools to track and report on the performance of digital marketing campaigns. Create reports that highlight key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement

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