1. Manage and maintain the company's e-commerce website, ensuring it is user-friendly, visually appealing, and optimized for search engines
2. Develop and execute online marketing campaigns across various platforms, including social media, email, and display advertising
3. Monitor and analyze website traffic and sales data to identify trends and opportunities for growth
4. Manage the online customer experience, including customer service inquiries, product information, and order fulfillment
5. Collaborate with the marketing team to develop and implement promotions and sales initiatives to drive revenue growth
6. Conduct research on industry trends and competitors to identify opportunities for improvement and growth
7. Maintain relationships with third-party vendors, including web developers, payment processors, and shipping providers
8. Ensure compliance with all relevant e-commerce laws and regulations, including data protection and privacy regulations
9. Maintain up-to-date knowledge of emerging e-commerce technologies and platforms, and recommend new tools and features to improve the website and enhance the customer experience
Qualifications:
1. Bachelor's degree in business, marketing, or a related field
2. 1+ years of experience in e-commerce, digital marketing, or a related field
3. Strong understanding of e-commerce best practices, including website optimization, online marketing, and customer experience
4. Experience with website analytics tools, such as Google Analytics, and the ability to use data to make informed decisions
5. Excellent project management and communication skills, with the ability to collaborate with cross-functional teams
6. Knowledge of HTML/CSS and content management systems, such as Shopify, Magento, or WooCommerce
7. Familiarity with digital marketing channels, such as email marketing, social media advertising, and SEO/SEM
8. Strong analytical skills, with the ability to interpret and communicate data insights to drive business decisions
9. Ability to adapt to a fast-paced, changing environment and manage multiple projects simultaneously
10. Experience in the retail or consumer goods industry is a plus
Skill(s) required
English Proficiency (Spoken)English Proficiency (Written)
Gustosa Foods is an agro-based manufacturing cum trading company that deals in dry fruits. It is based in Purnea, Bihar. We are providing premium quality Makhana (fox nut) directly from the farm to your doorstep.