Job Summary: The E-Commerce Officer will be responsible for managing and optimizing our presence across all e-commerce platforms, including but not limited to Amazon, Flipkart, and TATA Cliq online store. The ideal candidate will have a strong understanding of e-commerce best practices, digital marketing, and customer engagement strategies. This role requires a proactive and results-driven individual who can effectively coordinate with various departments to ensure seamless e-commerce operations.
Key Responsibilities:
1. Platform Management:
Manage product listings, descriptions, images, and pricing across multiple e-commerce platforms Ensure all products are accurately represented and optimized for searchability and conversion
Monitor and analyze product performance and make data-driven decisions to improve sales and visibility
2. Inventory and Order Management:
Coordinate with the inventory team to ensure stock levels are maintained and accurately reflected online
Oversee the order fulfillment process, ensuring timely and accurate delivery to customers
Resolve any issues related to orders, including returns, refunds, and customer complaints
3. Marketing and Promotions:
Develop and implement e-commerce marketing strategies, including promotions, discounts, and advertising campaigns
Collaborate with the marketing team to create and execute digital marketing initiatives, such as email campaigns and social media promotions
Analyze campaign performance and adjust strategies as needed to maximize ROI
4. Customer Engagement:
Monitor customer feedback and reviews on e-commerce platforms, responding to inquiries and resolving issues promptly
Implement strategies to enhance customer satisfaction and retention
Gather and analyze customer data to identify trends and opportunities for improvement
5. Reporting and Analysis:
Generate regular reports on e-commerce performance, including sales, traffic, conversion rates, and customer behavior
Conduct competitor analysis to stay informed about market trends and adjust strategies accordingly
Provide insights and recommendations to senior management based on data analysis.
Qualifications:
Bachelor's degree in Business Administration, Marketing, E-Commerce, or a related field.
Proven experience in managing e-commerce platforms, preferably in a similar industry
Strong understanding of SEO, SEM, and digital marketing principles
Proficiency in using e-commerce management tools and platforms
Excellent analytical and problem-solving skills
Strong communication and interpersonal skills
Ability to work independently and as part of a team in a fast-paced environment
Attention to detail and a high level of organizational skills.
