Facebook Media Buyer Fresher Job

Key responsibilities:

1. Understand the client's business strategy, goals, and KPIs thoroughly
2. Gather data on consumer, competitor, and market conditions
3. Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client's business objectives
4. Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
5. Communicate with clients on all elements of the campaign, including planning, performance, and project status
6. Leverage our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future
7. Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans based on conclusions
8. Measure and optimize campaign performance continuously while also establishing benchmarks and recommending future tests
9. Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
10. Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
11. Collaborate with Facebook partner managers regularly to stay abreast of new platform capabilities, beta tests, algorithm changes, etc
12. Hone media buying skills constantly and knowledge through workshops, webinars, media buyer groups, courses, etc
13. Train & mentor junior media buyers
14. Develop & maintain media buying -playbooks-, distilling down core strategies, common pitfalls, codifying common practices and onboarding processes, etc

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