Performance Marketing Analyst Fresher Job (Remote)

Key responsibilities:

1. Track and analyze the performance of paid ads, focusing on lead count, cost per lead (CPL), and overall return on investment (ROI)
2. Assess the quality of generated leads and provide actionable recommendations for improvement to the senior campaign manager
3. Monitor ad spend across various platforms to ensure budget efficiency and optimal allocation
4. Utilize ChatGPT and other AI tools to analyze ad reports, extract actionable insights, and present findings to the senior campaign manager
5. Ensure seamless integration between paid ad platforms and the CRM, verifying data accuracy and consistency in lead tracking
6. Manage and schedule social media posts across platforms to maintain a consistent brand presence
7. Identify engaging content ideas based on market trends, audience interests, and competitor analysis, collaborating with the media team for execution
8. Conduct research to identify and evaluate potential new channels for lead generation, staying ahead of industry trends
9. Compile reports on ad performance, social engagement, and lead conversions, recommending adjustments to improve campaign effectiveness

1