1. Research and conceptualize a new sustainable product line (it can range from plantable wedding cards to eco-friendly diaries, packaging boxes to seed paper calendars)
2. Design the complete set of products and work with the production and sampling team to make the final product
3. Ensure projects are completed in a timely manner with a quality product
4. Work with a wide range of media and graphic design software
5. Establish creative direction for the company within brand guidelines
6. Manage multiple projects within design specifications and budget restrictions.
7. Review QA design for errors
8. Implement feedback and changes whenever possible
21Fools is a homegrown brand that handcrafts sustainable stationery products working with farmers, rural craftspersons & artisans from the villages of India.
In 2014, from a small workshop in Sanganer, Rajasthan, our craftspersons community, introduced Plantable Paper which has now become one of the best innovations in the sustainable paper industry of India. Along with our sustainable stationery unit, we have two workshops in Rajasthan - One which creates concept-based products from reclaimed wood and the second, a stitching unit that manufactures organizers, backpacks, laptop sleeves, diaries & tech tool kits from rPET fabric, cork fabric & handwoven cotton fabric.
Clients - Google, Meta, YouTube, BMW, Mercedes, Maruti, BOSCH, BCG, Barclays, Mahindra, Godrej, Reliance, Unilever and over 500+ clients.
