1. Developing effective content-driven plans including the development of an influencer marketing calendar, content pitch, and delivery
2. Growing the categories like GATE, UPSC, SSC, teaching, railways, Banking, and defense through influencer channel
3. Executing branding & performance campaigns
4. Coordinating with influencers and crafting custom promotional content by understanding their marketing style
5. Ideating creative content (text, image, and video)
6. Working on day-to-day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, etc.
7. Tracking daily revenue and engagement through attribution platform and internal tools
8. Initiating, and collaborating to groom the influencer community including reaching out to new influencers, activating existing influencers, and building and maintaining a strong relationship
9. Researching, locating, and engaging potential influencers across all channels to build a pipeline of talent
10. Managing ongoing influencer/brand ambassador programs
11. Engaging with top micro-influencers operating in India across regions/sectors/platforms
12. Generating recap materials post-campaign execution to measure and evaluate the value, including ROI and performance metrics
Testbook is the fastest-rising startup in the ed-tech space that is poised to revolutionize the industry. With a registered user base of over 19 lakh students, we have solved more than 25 crore questions on the web app and a knockout Android app. Now, we have raced to the front and are ideally placed to capture bigger markets. Testbook is the perfect incubator for talent. You come, you learn, you conquer.
Testbook.com is an 8-year-old ed-tech startup, headquartered in Mumbai & founded by IIT Bombay alumni who have raised multiple rounds of funding. Testbook aims at turning India's job preparation landscape into a tech-driven, automated system where students can learn at their own pace.
Testbook provides an innovation-driven, online personalized learning and assessment platform that has been instrumental in providing a full-stack portal to students preparing for public & private sector jobs from anywhere in the country.
