1. Work alongside the data science and audience Insights team and use our social listening tools to identify and build an understanding of our client's/prospects' target audiences and trends
2. Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads, or sales as a starting point
3. Work alongside the client's internal team, agency, or/and our content and digital PR team to define and manage the social strategy
4. Analyze the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement
5. Work with clients to define the right approach for influencers to meet the set objectives
6. Identify and liaise with relevant influencers, negotiate fair rates for content, and ensure the relevant agreements are in place
7. Effectively manage client campaigns, ensuring they're delivered on time, and to a high standard
8. Communicate with social influencers and platform partners with the creative content and digital PR, and paid media teams
9. Build responses to prospects' briefs, identifying areas for improvement and ideas for new activity, and be able to present these in a compelling way to senior stakeholders
Requirements:
1. Presentation and people skills
2. Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organized (you'll work on multiple projects at once), with high attention to detail; a proactive, can-do attitude
3. Bachelor's degree in arts or business administration or marketing
4. Proven track record in outreach campaign strategies
5. Ability to deliver creative content ideas
6. Familiarity with online marketing strategies and channels
7. Impeccable verbal and written communication skills
8. Well-organized with great time management skills
9. Outstanding project management skills
10. Excellent interpersonal and relationship-building skills
11. Being bilingual is a plus
Pubblisher Media is a global publishing company setting a new standard for digital media. We engage domestic & international audiences through exceptional and captivating storytelling. We're here to help brands increase leads and sales through the use of social media, content and influencer marketing. This has enabled us to grow in just two years into South India's leading provider of influencer & content marketing.
